Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments

摘要: Seafood consumers are vastly heterogeneous in terms of their knowledge, confidence, and perceptions about seafood. This article examines the relationship between consumer (healthiness, value for money, convenience) salmon consumption frequencies while modeling unobserved heterogeneity by segmenting based on food-related lifestyle. We employ latent class analysis (LCA) that embeds structural equation (SEM) to ensure nature both segment food lifestyle measures properly accounted for. The is applied five European countries (United Kingdom, Germany, France, Russia, Sweden). contribute literature providing new insights into how may influence behavior highlighting differences among segments different countries.