Flow Learning Experience: Applying Marketing Theory to Serious Game Design:
作者： Chung-Hsiang Wang , Ko-Chiu Wu , Saiau-Yue Tsau
关键词: Serious game 、 Sign (semiotics) 、 Instructional design 、 Marketing 、 Marketing theory 、 Sociology 、 Flow (mathematics) 、 Environmental education 、 Energy conservation 、 Urban heat island
摘要: The aim of this study was to design a digital game that imparts the concept urban heat island effects aid in environmental education. Within play-time limits, gamers must be alert sign...
sagepub.com
sci-hub.se 参考文章(33)
A. D. Basiago, Economic, social, and environmental sustainability in development theory and urban planning practice The Environmentalist. ,vol. 19, pp. 145- 161 ,(1998) , 10.1023/A:1006697118620
Donnavieve N. Smith, K. Sivakumar, Flow and Internet shopping behavior: A conceptual model and research propositions Journal of Business Research. ,vol. 57, pp. 1199- 1208 ,(2004) , 10.1016/S0148-2963(02)00330-2
Thomas P Caudell, Linda Saland, Timothy E Goldsmith, Víctor M Vergara, Jennifer Pierce, Fátima Gutiérrez, Robert Coulter, Dale C Alverson, The Effect of Degree of Immersion upon Learning Performance in Virtual Reality Simulations for Medical Education Studies in health technology and informatics. ,vol. 125, pp. 155- 160 ,(2008)
Jiunde Lee, Chih-Yi Chao, The Effects of Quest Types and Gaming Motivations on Players’ Knowledge Acquisitions in an Online Role-Playing Game Environment Human-Computer Interaction. Interacting in Various Application Domains. ,vol. 5613, pp. 353- 358 ,(2009) , 10.1007/978-3-642-02583-9_39
Li-Xian Chen, Chuen-Tsai Sun, Self-regulation influence on game play flow state Computers in Human Behavior. ,vol. 54, pp. 341- 350 ,(2016) , 10.1016/J.CHB.2015.08.020
Donna L. Hoffman, Thomas P. Novak, New metrics for new media: toward the development of Web measurement standards World Wide Web. ,vol. 2, pp. 213- 246 ,(1997)
Brett Martin, Roger Marshall, The interaction of message framing and felt involvement in the context of cell phone commercials European Journal of Marketing. ,vol. 33, pp. 206- 218 ,(1999) , 10.1108/03090569910249247
Murray G. Millar, Karen U. Millar, Promoting Safe Driving Behaviors: The Influence of Message Framing and Issue Involvement Journal of Applied Social Psychology. ,vol. 30, pp. 853- 866 ,(2000) , 10.1111/J.1559-1816.2000.TB02827.X
Riley E. Dunlap, Kent D. Van Liere, Angela G. Mertig, Robert Emmet Jones, New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale Journal of Social Issues. ,vol. 56, pp. 425- 442 ,(2000) , 10.1111/0022-4537.00176
Soontae An, Hyun Seung Jin, Eun Hae Park, Children's Advertising Literacy for Advergames: Perception of the Game as Advertising Journal of Advertising. ,vol. 43, pp. 63- 72 ,(2014) , 10.1080/00913367.2013.795123