Online Engagement Among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users:
作者： Bomin Kim , Michelle (Myongjee) Yoo , Wan Yang
关键词: Marketing 、 Flow (mathematics) 、 Social media 、 Customer relationship management 、 Online engagement 、 Consumer behaviour 、 Customer engagement 、 Hospitality industry 、 Key (cryptography)
摘要: … Restaurants need to constantly provide innovative elements on their social media platforms to trigger the customers’ attention and curiosity. Furthermore, restaurants should get a more …
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