Assessing preferences for mega sports event travel products: a choice experimental approach

摘要: Hosting mega sports events spreads positive destination images and generates massive tourism arrivals for the host communities. It is, therefore, important businesses to better understand what types of travel products, tailored particular events, are purchased by sport tourists. Using a choice experimental approach, this study aims examine how tourists formulate their preferences products customized 2018 PyeongChang Winter Olympic Games making intricate trade-offs among various product attributes. We utilize gender perspective further preference dynamics embedded in segmented markets. Study results suggest that put distinctive weights on each attributes comprising products. Gender differences also identified tourists’ decisions event Based findings, paper proposes several marketing strategies meet need...