Service Innovation for Customer Engagement in the Italian Banking Sector: A Case Study
作者： Vincenzo Formisano , Ylenia Cavacece , Maria Fedele , Andrea Moretta Tartaglione , Alex Douglas
DOI: 10.4018/978-1-5225-7856-7.CH004
关键词: Banking sector 、 Business 、 Marketing 、 Customer engagement 、 Service innovation
摘要:
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