Engaging consumers online through websites and social media
作者： Waqar Nadeem , Daniela Andreini , Jari Salo , Tommi Laukkanen
DOI: 10.1016/J.IJINFOMGT.2015.04.008
关键词: Theory of planned behavior 、 Confirmatory factor analysis 、 Psychology 、 Loyalty 、 Structural equation modeling 、 Word of mouth 、 Service quality 、 Affect (psychology) 、 Social media 、 Advertising
摘要: … We aim to fill this gap in the marketing literature. Moreover, trust, attitude, and loyalty intention are salient here as we targeted Generation Y consumers who do not generally have well-…
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sci-hub.se 参考文章(107)
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