Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
作者： Jamid Ul Islam , Zillur Rahman
DOI: 10.1080/15332861.2015.1124008
关键词:
摘要: … with customers in this newly emerged digital space. This study explores the role of … This study also complies that when organizations engage customers, it leads to interactions, …
sci-hub.se 参考文章(81)
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