Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
作者： Mayank Yadav , Zillur Rahman
DOI: 10.1016/J.TELE.2017.06.001
关键词:
摘要: … , we implemented grounded theory approach in the current … students who were more active in SMMA of e-commerce sites… SMMA of e-commerce influences brand equity and purchase …
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