Using the Taguchi method for effective market segmentation
作者： Chien-Wen Hong
DOI: 10.1016/J.ESWA.2011.11.040
关键词: Data mining 、 Taguchi methods 、 Computer science 、 Segmentation 、 Market segmentation 、 Cluster analysis
摘要: … This study utilizes real-world tea-beverage market data to assess the performance of the proposed approach. Research data is collected from a food company in Taiwan, which provides …
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