Application of DEA in international market selection for the export of goods

摘要: This article proposes a methodology to support decision-making select an international market. To do so, output-oriented data envelopment analysis (DEA) model is used. takes into account multiple variables such as import tariffs, logistics costs, the ease of doing business, cultural gaps, value imports, GDP per capita, and performance, among others, which are validated with correlation analysis. The applied frozen beef exported from Colombia, it assesses efficiency possible destination countries. Finally, this study concludes that DEA provides easy apply robust models identifying countries regions generate higher benefits access markets.