We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
作者： Joachim Scholz , Katherine Duffy
DOI: 10.1016/J.JRETCONSER.2018.05.004
关键词: Physical context 、 Experiential learning 、 Transactional leadership 、 Augmented reality 、 Perspective (graphical) 、 Psychology of self 、 Advertising 、 Context (language use) 、 Mobile marketing 、 Sociology 、 Marketing
摘要: … , seem to alter our sense of self and self-other relationships altogether. … ID integration when paying for purchases via the mobile app further integrates the brand with the consumer self: …
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