Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
作者： Anne R. Smink , Sanne Frowijn , Eva A. van Reijmersdal , Guda van Noort , Peter C. Neijens
DOI: 10.1016/J.ELERAP.2019.100854
关键词:
摘要: … will be perceived as more informative, we expect that online product presentation with AR will … However, in this study context, it seems that self-referencing theory cannot be applied to a …
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