作者: Peter Jones , Colin Clarke‐Hill , Daphne Comfort , David Hillier , Peter Shears
DOI: 10.1108/01409170410784563
关键词: Business 、 Public policy 、 Advertising 、 Radio-frequency identification
摘要: Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows growth retail interest in technology’s introduction UK. Discusses privacy public policy issues that are associated with RFID. Concludes retailers have to address a series liberties,