Radio frequency identification in retailing and privacy and public policy issues

作者: Peter Jones , Colin Clarke‐Hill , Daphne Comfort , David Hillier , Peter Shears

DOI: 10.1108/01409170410784563

关键词: BusinessPublic policyAdvertisingRadio-frequency identification

摘要: Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows growth retail interest in technology’s introduction UK. Discusses privacy public policy issues that are associated with RFID. Concludes retailers have to address a series liberties,

参考文章(1)
Martin Fogg, Christopher Gordon Gervase Turner, Radio frequency identification tagging ,(2003)