Methods and systems for analyzing marketing campaigns
作者： Oumar Nabe , Balwinder S. Samra
DOI:
关键词: Marketing 、 Marketing campaign 、 Marketing research 、 Computer science 、 Profiling (information science) 、 Advertising 、 User defined
摘要: Methods and systems for analyzing the success of a marketing campaign by using results an original database are disclosed. The method includes steps profiling against list user defined dimensions (analytic models may be used to derive dimensions) assigning score campaign.
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