Method for marketing strategy optimization
作者： John Wells , Shiao-Bin Soong , Yuchun Lee , Ramprasad Badvelu , Julie Chapman
DOI:
关键词: Management science 、 Marketing strategy 、 Business 、 Window (computing) 、 Graphical user interface 、 Hierarchical organization 、 Market strategy 、 Outcome (game theory) 、 Operations research
摘要: Marketing strategy optimization includes organizing a marketing by plans and programs with each of having input metrics causal relationship to output measurements that describe the outcome strategy. Optimization determining optimize given for Also described are graphical user interfaces view depicts hierarchical organization associated market strategy, region target roll up values calculated edit window enter programs.
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