Modeling a multifunctional firm operating in a competitive market with multiple brands

摘要: A computer-implemented method for merging product marketing control, and inventory based on funds availability allocation from the finance division. The generates a segment-level consumer choice model plurality of competing brands, aggregates that to market-level model. For each feasible strategies, brand-level demand is estimated, models. Based predetermined cost estimated revenues costs resulting corresponding demand, maximum profit yielding strategy determined.