System and method for generating a marketing-mix solution
作者： Ambiga Dhiraj , Ramprasad Arunachalam , Zubin Dowlaty
DOI:
关键词:
摘要: A method for generating a marketing-mix solution is provided. The includes pre-modeling marketing data having plurality of variables. Each the variables associated with strategies one or more products. also sales and/or revenue based response model to identify contributory that affect products and analyzing determine individual contribution each towards an/or
lens.org 参考文章(14)
Mary M Redington, Paul S Allen, Andrew K Graff, Business method for a marketing strategy ,(2001)
Darshan V. Kantak, Eric Theodore Bax, Ayman Farahat, Tarun Bhatia, Randall Lewis, David Reiley, Offline metrics in advertisement campaign tuning ,(2010)
Albert A. Prast, Barry Neu, Peter Antunes, James Gilbert, System and method for routing marketing opportunities to sales agents ,(2010)
Hikaru Phillips, John A. Guild, Adaptive analytics multidimensional processing system ,(2010)
Jason Rex Briggs, Method for determining advertising effectiveness ,(2005)
David Cavander, Dominique Hanssens, Wes Nichols, John Vein, Automatically prescribing total budget for marketing and sales resources and allocation across spending categories ,(2008)
Donald B. Rubin, Stephen K. Pinto, Richard J.W. Mansfield, Jay C. Hirshberg, Predictive model development ,(2004)
Murali Thiyagarajah, Basantkumar John Oommen, A method of generating attribute cardinality maps ,(1999)
David J. Jilk, System and method for apportioning marketing resources ,(2009)