Promotional Communications for Influenza Vaccination: A Systematic Review
作者： Laura MacDonald , Georgina Cairns , Kathryn Angus , Marisa de Andrade
DOI: 10.1080/10810730.2013.840697
关键词: Target population 、 Communication methods 、 Vaccination 、 Health care 、 Elderly adults 、 Family medicine 、 Alternative medicine 、 Seasonal influenza 、 Medicine 、 Advertising 、 Service delivery framework
摘要: The authors conducted a systematic review that aimed to map current practice and identify effective in promotional communications for seasonal influenza vaccination Europe. They identified 22 studies from 7 European countries. Included were primarily outcome evaluations of promoting health care workers elderly adults. Evidence on improve public acceptance was sparse. A range communication approaches, methods, materials, channels used, frequently combination. All forms have the potential increase uptake can also among patients. There promising evidence mass delivered as standalone activities or one component mix, target populations. Education improved service delivery are common adjuncts associated with ef...
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