Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

摘要: Many countries and communities are dealing with groups growing numbers of individuals who delaying or refusing recommended vaccinations for themselves their children. This has created a need immunization programs to find approaches strategies address vaccine hesitancy. An important source useful is found in the frameworks, practices, principles used by commercial social marketers, many which have been programs. review examines how marketing practices can be help It provides an introduction key concepts, identifies some major challenges applying programs, illustrates advocates use hesitancy, lessons that non-immunization sectors learned may relevance immunization. While does not guarantee success, evidence, learned, applications date indicate they considerable value fostering acceptance.