Developing regional communications campaigns strategy for environment and natural resources management policy awareness for the East African community.

摘要: This paper uses the findings of an evaluation Uganda’s national biomass energy conservation awareness campaigns , a review, and communications ‘best practices’, to present case for strategy natural resources policy by East African Community (1999) states. The objectives are to: profile key EAC objectives; highlight major issues challenges, outline sustainable development variables, explain need effective public using results recent in Uganda. Awareness knowledge resource management was raised but behaviour did not change. Information communication technology (ICT) most accessible media. Most target audiences were ignored crucial tasks message design, delivery, during campaigns. mass media is efficient means raising states yet develop nature local, national, regional, global environmental change including climate Effective will create, raise, sustain desired awareness, knowledge, attitudes, ecological sustainability (1999).