Establishing a Common Framework for Strategic Communications in Ecosystem-Based Management and the Natural Sciences

摘要: There is a need for generalized framework and guidance developing strategic communication efforts interdisciplinary practitioners of ecosystem-based management to ensure engagement focus on effective science-society dialogue. Too often, however, implementing strategies viewed as separate from the research not undertaken until complete. Developing plan involves outlining articulating project’s goals objectives, identifying goals, defining messages, audiences, vehicles, characterizing different types flow paths (both internal external), clear metrics that will allow evaluating success plan. A matrix provides an organizational operational structure Here, we offer specific tailored scientists, stakeholders, decision makers efforts. This then examined through case study application in field management.