Factors affecting the Adoption and Meaningful Use of Social Media: A Structural Equation Modeling Approach

摘要: As the number of university students using social media increases, interest in assessing adoption applications and factors encouraging it whether inside or outside classrooms has also risen. Nevertheless, evaluating educational outcomes integrating teaching not been researched sufficiently. Therefore, this study aims at exploring these a research model antecedents cost use. It determines implementing networking for e-learning United Arab Emirates higher education institutions utilizing Technology Acceptance Model (TAM) which stresses Perceived Ease Use Usefulness along with Behavior Intention to use media. The quantitative response 408 embedding their methods was analyzed. To predict an Emirati student’s behavioral intention e-learning, partial least squares (PLS) analysis points out that are important factors. Accordingly, proposed illustrates ways positively influences efficient performances classroom.