Understanding the Impact of Social Media Practices on E-Learning Systems Acceptance

摘要: There have been several longitudinal studies concerning the learners’ acceptance of e-learning systems using higher educational institutes (HEIs) platforms. Nonetheless, little is known regarding investigation determinants affecting through social media applications in HEIs. In keeping with this, present study attempts to understand influence practices (i.e., knowledge sharing, features, and motivation uses) on students’ by extending technology model (TAM) these determinants. A total 410 graduate undergraduate students enrolled at British University Dubai, UAE took part medium questionnaire surveys. The partial least squares-structural equation modeling (PLS-SEM) employed analyze extended model. empirical data analysis triggered out that including uses significant positive impacts both perceived usefulness (PU) ease use (PEOU). It also imperative report significantly influenced PU PEOU. summary, play an effective role influencing students.