To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
作者： Tosin Tiamiyu , Farzana Quoquab , Jihad Mohammad
DOI: 10.1108/IJTC-09-2019-0158
关键词: Attribution 、 Attractiveness 、 Tourism 、 Direct effects 、 Marketing 、 Psychology 、 Context (language use) 、 Structural equation modeling
摘要: … Thus, it is assumed that, customers’ engagement and … will impact customers’ psychological engagement with their … customer management strategies to foster better customer …
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