Perceived Firm Innovativeness in Cruise Travelers’ Experience and Perceived Luxury Value: The Moderating Effect of Advertising Effectiveness
作者： Jinsoo Hwang , Sunghyup Sean Hyun
DOI: 10.1080/10941665.2015.1016051
关键词: Marketing 、 Value (economics) 、 Value theory 、 Escapism 、 Cruise 、 Entertainment 、 Advertising 、 Travel experience 、 Psychology
摘要: … Furthermore, this study proposed the possible moderating role of advertising effectiveness (AE) in the relationship between cruise travelers’ experiences and perceived firm …
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