Internal customer: by design or by default

摘要: The core concept of “customer” in marketing began as a buyer business goods and services. It was extended into non‐business areas such education, health, politics religion. Now it stands poised to enter organisational life. At issue here is our understanding what means be “customer”. Aims question the legitimacy applying employees. In exploring this makes contrast between “traditional” customer we have come know “life” an employee. Suggests test which number factors characteristic are discussed with view determining whether they can accommodate employee potential internal customer. Concludes that inappropriate for employees given known life employees’ place within it. There considerable conceptual elasticity way being used will cast serious doubt over prospect achievement aims.