Seeing the Voice of the Customer: Metaphor-based Advertising Research
作者： Gerald Zaltman , Robin Higie Coulter , None
DOI:
关键词: Voice of the customer 、 Share of voice 、 Marketing 、 Psychology 、 Advertising account executive 、 Advertising 、 Metaphor 、 Advertising research 、 Online advertising 、 Customer retention 、 Advertising campaign
摘要:
deepmetaphors.com
researchgate.net 参考文章(47)
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