Printmedia poll reporting in Poland: Poll as news in Polish parliamentary campaigns, 1991–2007

摘要: Abstract Information about the support given by public opinion to political actors has become a constant element of debate in Poland after fall Communism. Very soon polls became an argument debates, premise, or way justify decisions. At same time they were criticized both politicians and journalists convinced that can significantly influence election results. But fact was not noticed all debates on outcomes should be preceded discussion are presented media. The present article joins this subjecting analysis published Polish press during parliamentary campaigns dimensions role played recent several years, quality methodological information, used As opposed European American analyses, no improvement conformity standards minimal disclosure newspapers’ reporting noticed, although—like other countries—a dramatic increase number reported observed.