作者: Paul J. Lavrakas , Michael W. Traugott
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摘要: Chapter 1 Introduction 2 What Are Polls and Surveys? And Why They Conducted? 3 Election Polls? How 4 Do Political Candidates Organizations Use Poll Data? 5 News Collect Report 6 Pollsters Samples? 7 Questionnaires Put Together? 8 Interviews Take Place? 9 Media Analyze 10 Can I Evaluate Published Results? 11 Some Common Problems Complaints about 12 Epilogue 13 Appendix A: Standards for Disclosing Information the Methodology of Public 14 B: Sample Tolerances (Sampling Errors) Samples Different Sizes 15 Glossary 16 Index 17 About Authors