Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies:
作者： Amalesh Sharma , V. Kumar , Koray Cosguner
关键词: Emerging markets 、 Penetration (warfare) 、 Business 、 Distribution (economics) 、 Industrial organization 、 Retail distribution
摘要: In emerging markets, the effective implementation of distribution strategies is challenged by underdeveloped road infrastructure and a low penetration retail stores that are insufficient in meet...
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