作者: Mercedes Marzo Navarro , Marta Pedraja Iglesias , Pilar Rivera Torres
DOI: 10.1108/09513540510617454
关键词: Medical education 、 Loyalty business model 、 Institution 、 Loyalty 、 Order (business) 、 Higher education 、 Pedagogy 、 Customer satisfaction 、 Teaching method 、 Psychology 、 Work (electrical)
摘要: Purpose – The university environment is experiencing important changes that have to be managed in order to ensure the university's survival. One of the most notable changes is the …