作者: Bruce D. Keillor , G. Tomas M. Hult
DOI: 10.1108/02651339910257656
关键词: National identity 、 Flexibility (personality) 、 Public relations 、 Context (language use) 、 Order (exchange) 、 Identification (information) 、 Sample (statistics) 、 Marketing 、 Marketing strategy 、 Political science 、 Consumer behaviour
摘要: … to identify all issues related to national identity in the 200‐plus countries in the world, the objective … of settings rather than one which fully explicates national identity in one target country. …