The impact of big box internationalization on a national market: a case study of Home Depot Inc. in Canada

作者: Tony Hernandez

DOI: 10.1080/0959396032000065364

关键词: BusinessPortfolioHome improvementDepotRetail salesRapid expansionMarket shareMarketingInternationalization

摘要: The Home Depot Inc. is the world's largest home improvement retailer. In 2001, company generated US$53.6 billion in retail sales from a property portfolio of 1333 stores. mid-1990s, after period rapid expansion US, developed an internationalization strategy and entered Canadian market. This paper explores impact that US-owned has had on landscape Canada. evidence provided illustrates how relatively small number foreignowned big box stores can dominate local markets, with Canada having gained considerable national market share. provides detailed example growth within Greater Toronto Area (GTA), Canada's It reveals significant negative Depot's format development traditional street-front mall-based retailers. concludes by discussing potential strategies, particular...

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