The Valley of Death as Context for Role Theory in Product Innovation
作者： Stephen K. Markham , Stephen J. Ward , Lynda Aiman-Smith , Angus I. Kingon
DOI: 10.1111/J.1540-5885.2010.00724.X
关键词: Process (engineering) 、 Accountability 、 Knowledge management 、 Role theory 、 Product innovation 、 New product development 、 Business case 、 Business 、 Commercialization 、 Context (language use) 、 Marketing
摘要: The purpose of this paper is to define and explain the front end of product innovation as a discrete segment of development between research and product development. The Valley of …
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