The Buying Impulse and Perceptions of the Physical Self

摘要: General trait-based approaches to the study of impulsive buying fail explain product-specific nature this behavior and relevance specific self-motives in context. Two related studies were conducted understand role domain-specific physical self-perceptions on context dependent buying. The first showed that are better predictors context-specific than global self-measures. second grouped people with high low self-esteem (PSE) PSE product-specific, tendencies. Results tendency individuals toward different products changes as a function product self-perceptions. It was also found perceived importance domain (PIP) may be an underlying factor. Overall, current research suggests is such self-images along attributed these images affect individuals’ tendencies, depending self-related products.