Hotel classification and grading schemes, a paradigm of utilisation and user characteristics

摘要: Abstract The background to the research programme is described, indicating methods employed determine sample size and profile. Results presented show incidence of usage hotel grading schemes in U. K., together with perceived importance quality grading. profile customer analysed by category scheme, use independent/corporate group or consortia hotels, gender, business/leisure reservation. paper concludes extent which are used need for increased promotional focus on Additional conclusions cited concern central reservations, business-to-business initiatives repeat patronage.