The social psychology of consumer behaviour

作者： Richard P. Bagozzi , Zeynep Gürhan-Canli , Joseph R. Priester

DOI:

关键词: Social cognition 、 Cognitive psychology 、 Elaboration likelihood model 、 Social psychology 、 Cognition 、 Social psychology (sociology) 、 Psychology 、 Attitude change 、 Attitude 、 Persuasion 、 Consumer behaviour

摘要: Series editor's foreword - List of tables and figures Acknowledgements Introduction: overview consumer behaviour Attitudes: content, structure, processes Consumers are emotional, too From cognitive processes, attitudes, emotions to action Attitude change: the elaboration likelihood model persuasion Cognitive Glossary References Index.