The ties that bind? Online musicians and their fans
作者： Kate Daellenbach , Rachael Kusel , Michel Rod
DOI: 10.1108/APJML-08-2013-0095
关键词: Closeness 、 Social network 、 Feeling 、 Interactivity 、 Social media 、 Sincerity 、 Perception 、 Advertising 、 Psychology 、 Digital marketing
摘要: Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), tie that fans may develop via these sites, and music acquisition, legal illegal means. Design/methodology/approach A quantitative approach was taken, gathering 352 responses from young adults an online survey. Findings Perceptions interactivity sincerity on musicians’ SNS are found lead stronger ties, enhancing fan’s feeling closeness musician, inclination spread positive word-of-mouth, time a fan spends site. Pathways activity, sense spent SNS. In terms strength indicator holds relationship with purchase intent. While negative downloading activity recommending musician has influence downloading. Research lim...
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