Lessons Learnt: A Case Study of a Social Marketing Project

J Carruthers , K Daellenbach
3rd Australasian Nonprofit and Social Marketing Conference 10 -11

2
2006
Biomechanics of in-line vs offset implants supporting a partial prosthesis

K Daellenbach , E Hurley , JB Brunski , B Rangert
Journal of Dental Research 75 1327 -1327

36
1996
Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation

Vredenburg , J. , Vredenburg , H.
International Journal of Public Law and Policy

3
2015
2008
Theorising change and stability in service ecosystems: a morphogenetic approach

Hamish Simmonds , Aaron Gazley , Kate Daellenbach
Service Industries Journal 38 250 -263

7
2018
Examining the Influence of the Individual in Arts Sponsorship Decisions

Kate Daellenbach , Peter Thirkell , Lena Zander
Journal of Nonprofit & Public Sector Marketing 25 ( 1) 81 -104

16
2013
Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation

Kate Daellenbach , Joy Parkinson , Jayne Krisjanous
Journal of Nonprofit & Public Sector Marketing 30 ( 4) 413 -443

12
2018
Understanding the decision‐making processes for arts sponsorship

Kate Daellenbach
International Journal of Nonprofit and Voluntary Sector Marketing 17 ( 4) 363 -374

13
2012
Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives

Kate Daellenbach , John Davies , Nicholas J. Ashill
International Journal of Nonprofit and Voluntary Sector Marketing 11 ( 1) 73 -87

41
2006
Exploring responsible global leadership in corporate–community transactions

Kate Daellenbach , Richard G. Seymour , Cynthia M. Webster
Research Handbook of Global Leadership 202 -220

2020
Tweets for tots: using Twitter to promote a charity and its supporters

Alena Soboleva , Suzan Burton , Kate Daellenbach , Debra Z. Basil
Journal of Consumer Marketing 34 ( 6) 515 -523

4
2017
A useful shift in our perspective: integrating social movement framing into social marketing

Kate Daellenbach , Joy Parkinson
Journal of Social Marketing 7 ( 2) 188 -204

7
2017
Community resilience and the multiple levels of social change

Kate Daellenbach , Ciahn Dalgliesh-Waugh , Karen A. Smith
Journal of Social Marketing 6 ( 3) 240 -257

5
2016
Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships

Suzan Burton , Alena Soboleva , Kate Daellenbach , Debra Z. Basil
Journal of Brand Management 24 ( 4) 322 -333

13
2017
“Behind Closed Doors”: opportunity identification through observational research

Cynthia M. Webster , Richard Seymour , Kate Daellenbach
Qualitative Market Research: An International Journal 13 ( 1) 24 -35

4
2010
On Carrot Cake and Marketing Education: A Perspective on Balancing Skills for Employability:

Kate Daellenbach
Australasian Marketing Journal (amj) 26 ( 2) 172 -179

5
2018
Value in a multiple perspective view of sports sponsorship

John Davies , Kate Daellenbach , Nicholas J. Ashill
International Journal of Sport Management and Marketing 3 ( 3) 184 -200

7
2008
The ties that bind? Online musicians and their fans

Kate Daellenbach , Rachael Kusel , Michel Rod
Asia Pacific Journal of Marketing and Logistics 27 ( 2) 168 -190

4
2015
A sensemaking perspective on arts sponsorship decisions

Kate Daellenbach , Lena Zander , Peter Thirkell
Arts and the Market 6 ( 1) 68 -87

1
2016
ANZMAC Executive Committee

Laszlo Sajtos , Robert Aitken , Kate Daellenbach , Stephen Dann
ANZMAC 2017 9 -9

2017