Applying experiential marketing in selling tourism dreams
作者： Noel Scott , Gui Lohmann , Dung Le
DOI: 10.1080/10548408.2018.1526158
关键词: Tourism 、 Advertising 、 Experiential marketing 、 Sociology 、 Pleasure
摘要: … to explain how experiential marketing influences tourist … experiential marketing in managing tourist experiences. Also, it highlights the necessity of customising experiential marketing …
sci-hub.se 参考文章(162)
Antoine Bechara, Xavier Noel, Eveline A. Crone, Loss of willpower: Abnormal neural mechanisms of impulse control and decision making in addiction SAGE Publications Inc.. pp. 215- 232 ,(2005) , 10.4135/9781412976237.N15
Scott McCabe, Chunxiao (Spring) Li, Zengxiang Chen, Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model Journal of Travel Research. ,vol. 55, pp. 3- 15 ,(2016) , 10.1177/0047287515592973
J. R. B. Ritchie, C. M. Echtner, The meaning and measurement of destination image. Journal of Tourism Studies. ,vol. 14, pp. 37- 48 ,(2003)
Abhik Roy, Susan T. C. Tai, Store Environment and Shopping Behavior Journal of International Consumer Marketing. ,vol. 15, pp. 71- 99 ,(2003) , 10.1300/J046V15N03_05
Thomas Suddendorf, Michael C. Corballis, Mental time travel and the evolution of the human mind. Genetic Social and General Psychology Monographs. ,vol. 123, pp. 133- 167 ,(1997)
Luisa Andreu, Metin Kozak, Nilgun Avci, Nurten Cifter, Market segmentation by motivations to travel: British tourists visiting Turkey. Journal of Travel & Tourism Marketing. ,vol. 19, pp. 1- 14 ,(2005) , 10.1300/J073V19N01_01
Kye-Sung Chon, Tourism destination image modification process Tourism Management. ,vol. 12, pp. 68- 72 ,(1991) , 10.1016/0261-5177(91)90030-W
Sheng-Hshiung Tsaur, Yi-Ti Chiu, Chih-Hung Wang, The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo Journal of Travel & Tourism Marketing. ,vol. 21, pp. 47- 64 ,(2007) , 10.1300/J073V21N01_04
Jianyu Ma, Jun Gao, Noel Scott, Peiyi Ding, Customer delight from theme park experiences. The Antecedents of Delight based on Cognitive Appraisal Theory Annals of Tourism Research. ,vol. 42, pp. 359- 381 ,(2013) , 10.1016/J.ANNALS.2013.02.018
Alan Richardson, Verbalizer-visualizer: A cognitive style dimension. Journal of Mental Imagery. ,(1977)