Cruise brand experience: functional and wellness value creation in tourism business
作者： Jiseon Ahn , Ki-Joon Back
DOI: 10.1108/IJCHM-06-2018-0527
关键词:
摘要: … hospitality brand experience by examining the link among customers’ cruise brand experience, … understanding of the impacts of multidimensional brand experience in the cruise setting. …
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