Organisational rigidities and marketing theory: examining the US department store c.1910–1965
作者： Steve Wood
DOI: 10.1080/02642060902960784
关键词: Close reading 、 Business 、 Maturity (finance) 、 Centralisation 、 Downtown 、 Marketing theory 、 Exploit 、 Marketing 、 Organizational structure
摘要: … traditional department stores struggled to replicate the centralised efficiency of chain stores … suburban growth and interpret traditional department store organisational responses. The …
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