Internal marketing and service quality in restaurants
作者： Mamoun N. Akroush , Amjad A. Abu‐ElSamen , Ghazi A. Samawi , Abdelhadi L. Odetallah
DOI: 10.1108/02634501311324834
关键词: Reliability (statistics) 、 Marketing 、 Internal marketing 、 Business 、 Test (assessment) 、 Service quality 、 Job security 、 Internal communications 、 Tourism 、 Sample (statistics)
摘要: … is to examine an empirical model of internal marketing (IM) and internal service quality (ISQ) … as customers and, hence, the notion of internal marketing (IM) has emerged to foster the …
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