Killing Two Birds with One Stone

作者: Hiroyuki Itami , Kazumi Nishino

DOI: 10.1016/J.LRP.2009.07.007

关键词: Competitive advantageEconomicsBusiness modelMarketingNew business developmentProfit (economics)Profit modelRevenueStrategy and ManagementGeography, Planning and DevelopmentFinance

摘要: A ‘business model’ is commonly seen as composed of two elements: a business system and profit model. While the latter often gains higher profile, former arguably real ‘meat’ firm's Not only does it act ‘system works’ that actually produces delivers products or services, also locus where firm can learn about its operations behaviors suppliers customers. This learning accumulate to represent considerable competitive advantage, one risks being wasted if activities are unwisely unbundled. model earns revenues for short term, learns information longer term: successful must aim both these outcomes.

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