UNCONSCIOUS VISUAL PERCEPTION IN THE DECISION MAKING PROCESS

摘要: In this paper the authors deal with idea of influence subliminal perception in process decision making. They present results two experimental studies performed on a sample university students. The objective research was to investigate whether presentation stimuli can preferences for object under consideration and its subsequent evaluation. This followed by an assessment 2 conditions each study (1st 2nd associated positive facial expression). showed neither change nor evaluation subliminally presented stimuli, either conditions. According our results, unconscious does not affect making and, specifically, have any effects selection from several options