Teaching, Learning, and Communicating in the Digital Age.

摘要: Younger students live in a media-centric world. Researchers have shown that youth today spend more time watching television and movies than most any other leisure-time activity (Pearl, 1982). In addition, the presentation speed of passages on commercial has increased significantly past fifty years (Stephens, 1996). viewers automatically learn to cope with symbolic methods through repeated exposure visual patterns (Abelman, 1995; Bargh, 1988; Carr, Because their rapid sequence brought by fast-cuts/montage found programs aimed at youth, it may also be assumed these individuals can comprehend messages much wider scale adult counterparts. One cannot assume is simply passive viewing activity. Further, not only are advancements media technology changing way look interpret video media, but importantly, widespread availability production techniques provide easy access capabilities allow people use easily create own content. It been widely fashion (Tyner, 1998) acquisition/production opportunities increase exponentially one’s ability content delivered like. Media educators theorists for analyzing Marshall McLuhan’s famous quip, medium message. some regard, statement retort later critics educational like Richard Clark (1983) who claimed “mere vehicles deliver instruction do influence achievement truck delivers groceries causes changes nutrition” (p.445). communications Walter Ong (1982) agreed McLuhan, extended meaning message imply types define they think. Ong’s notions bring mind possible questions as whether today’s mediacentric perhaps think differently previous generations, implications kinds instructional strategies will successful motivating them providing perceptual stimuli recognition recall. Background (Meyrowitz, 1985). his cognitively perceive The predominance digital our daily lives no accident. 1996, Federal Government mandated, Telecommunications Act major signals transmitted. Digital high definition (HDTV) would become standard 2006. exchange broadcast industry having absorb multi-millions dollars cost this conversion, FCC made significant favorable limits cross-ownership, which encouraged an overall industry-wide consolidation. end result phenomenon called convergence: combining telephone, computer, into one technological box. Alan November (1998) re-labeled new machinery, calling "Digital Combine", obvious reference agricultural combine was invented during 1930s. Traditional farmers worked land hand fought advancing depicted so well movie Grapes Wrath. scene character, played Henry Fonda, complaining squatters Cats were pushing off land. November's analogy clear. Educators cling (i.e. squat on) old ways suffer similar fate pushed turf if how coexist latest cat technologies prevalently being used mastered today's youth. A change inevitable. What must done figure out when, if, incorporated designers' thinking about current batch students, steeped media. As convergence ideas, predominant electronic changing. Encouraged successes early pioneers rapidly paced music montages networks MTV, VH1, Nickelodeon, helped advances technology, producers regularly communicate fairly complex using fast-cuts montage Significant increases viewership appear fertile practice receive understand fast-paced delivery. According Seward-Barry (1997), sleeping