From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework
作者： Christian Colot , Isabelle Linden
DOI: 10.1016/J.PROCS.2015.05.028
关键词: Mobile technology 、 Information Framework 、 Mobile broadband 、 Customer advocacy 、 Computer science 、 Context (language use) 、 The Internet 、 Knowledge management 、 Customer knowledge 、 Mobile business development
摘要: Abstract Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in near future. In order deliver right mobile offers, need better know customer now crucial. This article develops a theoretical marketing framework categorise most relevant information linked data which complements traditional CRM models. Three dimensions are identified: context, time line and source information. The matching this current future technologies then analysed.
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