Innovative mobile marketing via smartphones
作者： Ajax Persaud , Irfan Azhar
DOI: 10.1108/02634501211231883
关键词:
摘要: … Marketers must listen to their customers and develop … Paradoxically, while consumers adopt mobile phones to enhance … With smartphone penetration forecasted to increase substantially …
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researchgate.net 参考文章(62)
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