作者: Soo Yeong Ewe , Sheau Fen Yap , Christina Kwai Choi Lee
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摘要: Purpose – The purpose of this paper is to clarify the relationship between sub-components network externalities (NE), investigates mediating role perception innovation characteristics and explores potential moderating effects technology anxiety within an integrative framework using theories diffusion (DOI) NE on behavioural intention mobile banking services. theory explains impact increase in number users complementary services perceived value product innovation. Design/methodology/approach This study clarifies NE, DOI ...