Business models in the mobile market as determinants of consumers’ behavioral intention.
作者： R. van Katwijk
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摘要: The market for mobile applications is expanding quickly. Since this field of research relatively unknown, has to focus on the different elements that drive market. This examines effect four business model choices (premium, ad supported, freemium, subscriptions) behavioral intention consumers in area gaming applications. unified theory acceptance and use technology serves as underlying research.
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